PRIVACY POLICY

Effective Date: January 1, 2026

At Alo Yoga, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how Alo Yoga and its affiliates (“Alo,” “we,” “us,” or “our”) collect, use, share, and protect your information when you visit our website, mobile applications, retail stores, or otherwise interact with us (collectively, the “Services”).

  1. Information We Collect

We collect information that identifies, relates to, describes, references, or is capable of being associated with you (“Personal Information”).

Information You Provide Directly:

Contact and Identity Information: Name, billing and shipping address, email address, telephone number, and date of birth.

Account Credentials: Username, password, and account settings.

Payment Information: Credit or debit card details, billing address, and financial account information (collected and processed securely by our third-party payment processors).

Communications and Preferences: Records of customer service interactions, survey responses, marketing preferences, and sweepstakes or contest entries.

Information Collected Automatically:

Device and Usage Information: IP address, browser type, operating system, device identifiers, pages visited, links clicked, and the referring website.

Location Information: General location derived from IP address or precise location with your consent (e.g., when finding a nearby retail store or studio).

Cookies and Tracking Technologies: Data collected via cookies, web beacons, pixels, and similar technologies regarding your browsing habits and online activity.

Information from Third Parties:

Information from social media platforms (when you interact with our pages or log in using social credentials), marketing partners, data analysts, and joint venture partners.

  1. How We Use Your Information

We use your Personal Information for legitimate business and commercial purposes, including:

Providing and Improving Services: Processing orders, managing your account, delivering products, and maintaining our website and apps.

Personalization: Tailoring your shopping experience, recommending products, and delivering targeted content and advertisements.

Communication: Sending order confirmations, shipping updates, customer service replies, promotional offers, and newsletters (you can opt-out of marketing at any time).

Security and Fraud Prevention: Protecting our customers, employees, and business against fraud, unauthorized transactions, claims, and security incidents.

Legal Compliance: Complying with applicable laws, regulations, industry standards, and legal processes.

  1. How We Share Your Information

We may share your Personal Information with third parties under the following circumstances:

Service Providers: Vendors who perform services on our behalf, such as payment processing, shipping and fulfillment, data analytics, email distribution, marketing, and website hosting.

Business Partners: Strategic partners with whom we offer co-branded promotions, events, or specialized content.

Advertising and Analytics Partners: Social media platforms and ad networks to serve targeted advertising and measure campaign performance (which may constitute “sharing” or “targeted advertising” under certain privacy laws).

Legal and Protection Purposes: Law enforcement agencies, government regulators, or authorized third parties if required by law or necessary to protect our legal rights, safety, or property.

Corporate Transactions: In the event of a merger, acquisition, restructuring, bankruptcy, or sale of all or a portion of our assets.

  1. Your Privacy Choices and Rights

Depending on your place of residence (such as California, Virginia, or other jurisdictions with comprehensive privacy laws), you may have specific rights regarding your personal data:

Right to Know / Access: Request confirmation of whether we process your data and obtain a copy of your personal information.

Right to Correction: Request correction of inaccurate personal data we hold about you.

Right to Deletion: Request the deletion of personal data we have collected from you, subject to certain legal exceptions.

Right to Opt-Out of Targeted Advertising / Sale: Direct us not to “sell” your personal information or share it for cross-context behavioral advertising.

Managing Cookies: You can adjust your browser settings to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect the functionality of our website.

To exercise these rights, please contact us using the details provided in the “Contact Us” section below.

  1. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect your Personal Information from unauthorized access, alteration, disclosure, or destruction. However, no electronic transmission or storage system is 100% secure, and we cannot guarantee absolute security.

  1. Children’s Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal data, we will take steps to delete such information promptly.

  1. International Transfers

Alo Yoga is based in the United States, and our operations span globally. If you access our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other jurisdictions where our servers or service providers operate.

  1. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will revise the “Effective Date” at the top of this policy. We encourage you to review this policy periodically.

  1. Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@aloyoga.com

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